MKT 3250 Branding and Creative Direction
3 course credits
Category
BBA in 360° Marketing
the Future of Automation
Earn your BBA with a specialization
Make your CV stand out from other BBA graduates. Specialize in hot topics like digital multichannel marketing, SEO, analytics, and brand.
Category
BBA in 360° Marketing
the Future of Automation
Earn your BBA with a specialization
Make your CV stand out from other BBA graduates. Specialize in hot topics like digital multichannel marketing, SEO, analytics, and brand.
Category
Questions? We’re here to help
Subheading
Duration
Graduate in 28-36 months
Effort
15-20 hours per week
Format
100% online, flexible pace
Cost
$.../month, average $2,560
Start
1st of every month
Category
Questions? We’re here to help
Subheading
Duration
Graduate in 28-36 months
Effort
15-20 hours per week
Format
100% online, flexible pace
Cost
$.../month, average $2,560
Start
1st of every month
Category
360° Marketing: your courses
Subheading
When you take a Nexford BBA with a Specialization in 360° Marketing, you’ll need to complete 26 core BBA courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our curriculum is designed to equip you with the skills you need and employers are looking for.
Sustainability in focus: your courses
When you take a Nexford MBA with a Specialization in Sustainability, you’ll study a pathway of three courses instead of electives. This is your tailormade learning journey based on our Workplace Alignment Model.
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MKT 3251 Marketing Strategy and Planning
3 course credits
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MKT 3252 Marketing Channels, Tactics and Management
3 course credits
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MKT 3253 Digital Advertising and Search Engine Optimisation
3 course credits
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MKT 4100 Digital Marketing Analytics
3 course credits
Category
Subheading
Key skills
Brand management Content management Marketing strategy CRM Digital marketing Leadership Marketing strategy
Marketing skills for a digital world
Marketing skills for a digital world
- Apply digital marketing and analytics in a business context and show that you’re more than a generalist
- Master BBA-focused soft skills of the future like critical and creative thinking
- Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
- Make informed business decisions, and lead with confidence: 93% of Nexford learners increased in confidence at work
- Build a network of global professionals from 60+ countries working at firms like Google, Deloitte, and EY
- Earn a degree as well as digital badges as you go – including credentials from LinkedIn Learning
Marketing skills for a digital world
Category
Subheading
Key skills
Brand management Content management Marketing strategy CRM Digital marketing Leadership Marketing strategy
Marketing skills for a digital world
- Apply digital marketing and analytics in a business context and show that you’re more than a generalist
- Master BBA-focused soft skills of the future like critical and creative thinking
- Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
- Make informed business decisions, and lead with confidence: 93% of Nexford learners increased in confidence at work
- Build a network of global professionals from 60+ countries working at firms like Google, Deloitte, and EY
- Earn a degree as well as digital badges as you go – including credentials from LinkedIn Learning
Marketing skills for a digital world
I got attracted to Nexford because I was working for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.
Victoria Abia 
Current BBA learner, Nigeria 
I got attracted to Nexford because I was working for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.
Victoria Abia
Current BBA learner, Nigeria
Build job-ready skills
94% of our learners gained valuable skills at work
A Nexford BBA is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever.
Build job-ready skills
Category
Here are some examples of the work you'll be doing within this specialization:
- Demonstrate an understanding of the most important digital trends and technologies and their impact on the way you do business
- Show that you can create a digital strategy, managing online reputation, and driving sales and loyalty in an omnichannel world
- Develop an integrated marketing plan including the most relevant digital marketing channels, and create a multichannel campaign
- Apply digital analytics to marketing challenges and make business recommendations
Category
Here are some examples of the work you'll be doing within this specialization.
- Demonstrate an understanding of the most important digital trends and technologies and their impact on the way you do business
- Show that you can create a digital strategy, managing online reputation, and driving sales and loyalty in an omnichannel world
- Develop an integrated marketing plan including the most relevant digital marketing channels, and create a multichannel campaign
- Apply digital analytics to marketing challenges and make business recommendations
Category
Headline
Subheading
Learning experience
92%
of learners recommend us. We use proven modern methods for the real-world
Category
Learning experience
92% of learners recommend us. We use proven modern methods for the real-world
Category
Learn skills you will use in your career tomorrow
Subheading
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How you learn
Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.
Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.
You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.
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How much it costs
At Nexford, you can earn a BBA with a Specialization for as little as $... per month. We adjust fees to your local market, meaning a low monthly fee for a quality program.
Pay as you go, month by month. There’s no upfront cost, and you can cancel any time.
Fixed monthly tuition means the faster you go, the less you pay. Take more than one course and you could earn your BBA in as little as 28 months.
Check our tuition page to see how much you’ll pay per month for your BBA.
Lack of education is the root cause of most global challenges. We need a new approach. Nexford is the most affordable American university in the world. We’re not ordinary.
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How to apply
What happens next? After your first course starts, you’ll have 60 days to send us your missing information, such as a diploma or grade transcript. Please take advantage of our English test (at no cost), and achieve the minimum score outlined in our admission requirements.
- We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
- To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
- An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
- A minimum passing score on an approved English qualification exam within the past two years