BBA in 360° Marketing

Earn your bachelor’s degree with a specialization

Make your CV stand out from other BBA graduates. Specialize in hot topics like digital multichannel marketing, SEO, analytics, and brand.

Duration

Graduate in 28-36 months

Effort

15-20 hours per week

Format

100% online, flexible pace

Cost

$120/month

360° Marketing: your courses

When you take a Nexford Bachelor of Business Administration with a Specialization in 360° Marketing, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our curriculum is designed to equip you with the skills you need and employers are looking for.

  • MKT2150 Digital Marketing Fundamentals

    3 course credits

    Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue.

    You’ll explore the tools that currently exist and the potential for future applications of the digital platform for marketing purposes. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. You’ll also learn how to define and develop a digital strategy to help a business achieve its goals.

  • MKT3250 Branding and Creative Direction

    3 course credits

    Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.

    You’ll learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.

  • MKT3251 Marketing Strategy and Planning

    3 course credits

    Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.

  • MKT3252 Marketing Channels, Tactics and Management

    3 course credits

    The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

  • MKT3253 Digital Advertising and Search Engine Optimization

    3 course credits

    Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.

  • MKT4100 Digital Marketing Analytics

    3 course credits

    Digital Marketing Analytics provides emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.

Key Skills

Digital analyticsReportingDigital marketingDigital advertisingSEOSearch marketingMarketing channelsMarketing strategyMarketing planningCrisis managementBrand managementContent managementCRM

Marketing skills for a digital world

  • Apply digital marketing and analytics in a business context and show that you’re more than a generalist
  • Master bachelor’s degree-focused soft skills of the future like critical and creative thinking
  • Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
  • Make informed business decisions, and lead with confidence: 93% of Nexford learners increased in confidence at work
  • Build a network of global professionals from 65+ countries working at firms like Google, Deloitte, and EY
  • Earn a degree as well as digital badges as you go – including credentials from LinkedIn Learning

I got attracted to Nexford because I was working for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.

Victoria Abia

Current BBA learner, Nigeria

Build job-ready skills

94% of our learners gained valuable skills at work

A Nexford Bachelor of Business Administration is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever.

Here are some examples of the work you'll be doing within this specialization:

  • Demonstrate an understanding of the most important digital trends and technologies and their impact on the way you do business
  • Develop an integrated marketing plan including the most relevant digital marketing channels, and create a multichannel campaign
  • Show that you can create a digital strategy, managing online reputation, and driving sales and loyalty in an omnichannel world
  • Apply digital analytics to marketing challenges and make business recommendations

Gain skills you will use in your career tomorrow

How you learn

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

The online learning environment contains everything you need to learn at Nexford. The courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

How to apply

We’re no ordinary university! We make things simple so you can focus on what’s important: your goals! At Nexford, you can start learning now and send us your documents later. Just fill in a few details, upload your government-issued ID and pay your application fee. That’s it!

What happens next? After your first course starts, you’ll have 60 days to send us your missing information, such as a diploma or grade transcript. Please take advantage of our English test (at no cost), and achieve the minimum score outlined in our admission requirements.

  • We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
  • To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
    1. An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
    2. A minimum passing score on an approved English qualification exam within the past two years

Apply now

How much it costs

At Nexford, you can earn a BBA with a Specialization in 360° Marketing for as little as $80 per month. We adjust fees to your local market, meaning a low monthly fee for a quality program.

Pay as you go, month by month. There’s no upfront cost, and you can cancel any time.

Fixed monthly tuition means the faster you go, the less you pay. Take more than one course and you could earn your BBA in as little as 28 months.

Check our tuition page to see how much you’ll pay per month for your BBA.

Lack of education is the root cause of most global challenges. We need a new approach. Nexford is the most affordable American university in the world. We’re not ordinary.