Digital Marketing Analytics
Digital Marketing Analytics provides emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.
max. 8 weeks
Estimated time per week
Digital Marketing Fundamentals,Marketing Channels, Tactics and Management
CEOs, Business Managers, Marketing Managers
What will I learn?
Describe the operational benefits of digital analytics and a data-driven organization.
Evaluate different attribution models for their strengths and weaknesses.
Analyze data sets and provide actionable recommendations.
Identify key metrics used for the measurement and analysis of digital marketing activity.
Build a measurement plan that translates business objectives into key performance indicators (KPIs).
Design an analytics environment and report using customized dashboards
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments