Digital Advertising and Search Engine Optimization
Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.
max. 8 weeks
Estimated time per week
CEOs, Business Managers, Marketing Managers
What will I learn?
Describe the importance of data and a data-driven marketing strategy in a customer-oriented organization
Develop an organic search marketing strategy to bring high quality traffic to a website
Design, set up and optimize ad campaigns across platforms
Analyze the role and use of different performance marketing channels in a marketing mix
Use analytical tools to measure campaign performance and draw actionable conclusions driving cost-efficiency
Develop, implement and evaluate a digital media plan
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments