Marketing Strategy and Planning
Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.
max. 8 weeks
Estimated time per week
CEOs, Marketing managers, Business Managers
What will I learn?
Identify the components of a current state assessment for a product, service or experience offering, including positioning, competitors, and industry factors and trends
Analyze how various components of pricing strategy (e.g. profit margin, break-even, discounting, elasticity) work together to impact a marketing strategy
Develop channel and communication plans for broadly and narrowly defined target audiences
Apply problem solving skills and marketing competencies to anticipate and plan for crisis management situations, and execute effective and timely communications in accordance with the crisis management plan
Define relevant marketing goals and select appropriate KPIs
Identify various market segmentations through the analysis of audience targeting, decision making cycles, and product positioning
Define and communicate effective measurement and evaluation techniques as they relate to a comprehensive marketing strategy and plan
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments