Global Marketing Practices Course
In the global environment it is important for organizations to have a well-executed marketing strategy that includes consideration for the global consumer. It is also vital for organizations to consider new channels for marketing across cultural boundaries. In Global Marketing Practices learners examine the ways organizations can apply marketing practices to identify and execute on consumer, industry, and organizational needs.
Learners examine the global marketplace to include the current marketing strategies and practices, and apply the skills needed to create and execute a marketing plan based on the global strategy of the organization. Implement leadership and strategic, cultural, and operational strategies as part of an operational marketing plan.
max. 8 weeks
Estimated time per week
Marketing Managers, Marketing Directors, Business Managers
What will I learn?
Explain the importance of a marketing strategy as it relates to the global consumer
Analyze procedures and practices needed to create and execute a marketing plan based on a global strategy
Integrate marketing practices to implement leadership, strategic, cultural, and operational strategies
Examine how organizations apply marketing practices as part of the overall organizational strategy
Develop a marketing plan based on the global strategy of the organization to address a business problem
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
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- Test what you’ve learned: use LinkedIn Learning assessments