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BUS5020

Global Marketing Practices

In the global environment it is important for organizations to have a well-executed marketing strategy that includes consideration for the global consumer. It is also vital for organizations to consider new channels for marketing across cultural boundaries. In Global Marketing Practices learners examine the ways organizations can apply marketing practices to identify and execute on consumer, industry, and organizational needs.

Learners examine the global marketplace to include the current marketing strategies and practices, and apply the skills needed to create and execute a marketing plan based on the global strategy of the organization. Implement leadership and strategic, cultural, and operational strategies as part of an operational marketing plan.

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Course level

Course level

Graduate

Course duration

Course duration

max. 8 weeks

Estimated time per week

Estimated time per week

10-15 hours

Course prerequisites

Course prerequisites

None

Cost

Cost

$ -

Course credits

Course credits

3

Relevant jobs

Relevant jobs

Marketing Managers, Marketing Directors, Business Managers

What will I learn?

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Explain the importance of a marketing strategy as it relates to the global consumer

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Analyze procedures and practices needed to create and execute a marketing plan based on a global strategy

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Integrate marketing practices to implement leadership, strategic, cultural, and operational strategies

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Examine how organizations apply marketing practices as part of the overall organizational strategy

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Develop a marketing plan based on the global strategy of the organization to address a business problem

Key Skills

LeadershipOrganizational StrategyMarketing Strategy

How will I learn?

Learning Experience

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Course Outline
ModulesAssignment Due Date
1: Global marketing discovery processDay 10
2: Regional channel marketing strategyDay 17
3: Brand relevance in global and regional marketsDay 24
4: Creating regionally distance content and calendar planningDay 31
5: Establishing effective global and regional marketing timesDay 38
6: Implementation of a global marketing strategyDay 45 (optional)
7: Final projectDay 51
How will I be graded?

Across the duration of the course, you will undertake five Formative Assessments and one Final Project.

The summative assessment is your final project and achieving a passing grade on this assessment is required to pass the course. The minimum passing grade at Nexford University is a C or above. (70% or above).

Grading Scale
Grading Weights
A 90%-100%Module Assignments30%
B 80%-89%Final Project Milestones30%
C70-79%Final Project40%
F< 70%
WWithdrawnTotal100%
What will I get after completing the course?

You'll get real skills you can use at work, straight away.

Once you've taken one course, you can take more. Using stacked credentials, you’re able to take enough courses to make a certificate, and take enough certificates to build a degree.

If you apply for a Nexford certificate or degree, you'll get credit for each course you take.

What support will I receive?

When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.

While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.

LinkedIn Learning: unlimited access with Nexford

Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:

  • Power your career: choose from over 16,000 expert-led courses, from remote working to data science
  • Show off your skills: earn a certificate when you complete a course
  • See what’s trending: LinkedIn Learning adds 25 new courses each week
  • Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
  • Test what you’ve learned: use LinkedIn Learning assessments