Business Strategy Course
In the Business Strategy course, learners will discover both the dynamics and the global aspects of strategic management. The course will develop skills in analyzing the various functions and contributions of the organization’s component parts, and how they may be used in making strategic decisions. Marketing, external forces, competition, and how changing consumer demands impact the value proposition that influences a market-based global economy. This course is a hybrid competency-course and introduces the learner to the competency-based model of Nexford courses in the MBA program.
max. 8 weeks
Estimated time per week
Marketing Managers, Marketing Directors, Business Managers, Business Executives
What will I learn?
Define the four types of business strategy and their uses.
Compare and contrast key marketing frameworks and the value in promoting various business objectives.
Develop a marketing plan based on the global strategy of the organization to address a business problem.
Identify reliable sources for research, synthesize information and cite sources.
Describe the environmental factors that influence consumers and organizations in their decision making.
Evaluate an organization’s strategic decisions that position them to become an industry giant.
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments