The Art of Communication
What is the number one job skill American and global employees are lacking, according to LinkedIn CEO, Jeff Weiner? Communication. The Art of Communication is designed to strengthen and promote a leadership-driven communications model that extends from an audience centered communications approach. How do leaders persuade shareholders? How do leaders negotiate with clients and business partners across cultures?
This course introduces learners to a foundation in rhetorical awareness that will transfer through a variety of contexts, including corporate communications, public speaking, negotiation, and a range of executive leadership scenarios. Coursework includes genre analysis, professional writing, presentation design and delivery, and negotiation workshops.
max. 8 weeks
Estimated time per week
CEOs, Managing Directors, Managers
What will I learn?
Examine the importance of audience in communications
Determine points of consensus in negotiations to build trust with audiences
Analyze a range of corporate genres to determine how meaning is conveyed to a targeted audience
Integrate writing process knowledge with collaboration across stakeholders (internal, shareholder, B2B, and B2C) to implement leadership, negotiation, cultural, and operational communications
Produce unique, audience-driven organizational communications that leverage specific audience needs and clear, appropriate communication styles
Develop a reason-driven negotiation approach that will result in more favorable negotiation outcomes
Apply rhetorical genre analysis to develop strategic communications platforms that improve problem solving
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments