Product and Marketing Skills for Founders
Product and Marketing Skills for Founders introduces learners to foundational product and marketing skills that are relevant to building and launching a tech startup. This course builds on concepts of “Lean Startup” to enable learners to refine their business ideas by gathering reliable customer feedback. Learners are introduced to fundamental concepts in product design.
max. 8 weeks
Estimated time per week
Entrepreneurs, Executives, Business Managers
What will I learn?
Determine the value and purpose of running a design sprint and how it can be used as a tool for brainstorming
Analyze opportunities where marketing and customer outreach prior to product development can be useful
Evaluate the difference between user experience and user interface design and the role each has in effective product design
Identify appropriate communication and language for branding and tone designed to help focus an offering from the customers’ perspective
Evaluate ways in which marketing can be used as a research tool as well as a customer acquisition strategy
Apply user experience research and design techniques to solve business challenges that arise during early product development
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments