Marketing Strategy focuses on the advanced marketing and leadership skills required in today’s fast-paced technology driven global economy. Learners prepare for roles within the field of marketing, and gain a solid understanding of the role of marketing, both in traditional and digital platforms, in defining and maintaining a brand and in meeting business objectives.
You’ll examine how technology and transformational approaches are critical to developing future-forward marketing strategies. Topics include leadership, strategic partnerships, and negotiating skills that are key contributors to successful business growth and company culture.
max. 8 weeks
Estimated time per week
CEOs, Business Managers, Marketing Managers
What will I learn?
Evaluate the importance of customer insights and consumer behavior on marketing strategy and successful brand development
Examine the role that messaging has in connecting with customers and how targeted communication is critical in today’s marketplace
Analyze the component parts that make a global marketing strategy feasible and in alignment with other business objectives (including pricing strategies, competition, localization, partnerships, and international ethics)
Examine how leadership, team development, management, and negotiation skills are directly related to the way marketing supports and aligns with other business functions
Assess the importance of customer-driven strategy and the difference between marketing an experience versus marketing a product or service
Compare and contrast a local-only marketing strategy with a global approach
Examine the role of transformative technologies that impact global marketing strategy (including artificial intelligence, machine learning, voice computing, blockchain, and extended reality)
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments