ECM6400

Enabling E-Commerce and Digital Strategy

Enabling E-Commerce and Digital Strategy explores e-commerce business classifications in Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), and Consumer to Consumer (C2C) analyzing their value proposition to businesses.

You’ll analyze the primary e-commerce components and applications of the B2B, B2G, and B2C e-commerce infrastructure and markets including business and product models.

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Course level

Course level

Graduate

Course duration

Course duration

max. 8 weeks

Estimated time per week

Estimated time per week

10-15 hours

Course prerequisites

Course prerequisites

None

Cost

Cost

$ -

Course credits

Course credits

3

Relevant jobs

Relevant jobs

CEOs, E-commerce managers, Marketing managers

What will I learn?

Develop virtual coordination, communication and team working skills through contributions to the development of the Company Repositioning project and its presentation

Explain the interdependence of infrastructure security, transaction security and data/information security to Internet transactions

Evaluate the importance of social marketing and how it has both been a source of consumer information and power

Analyze how governments and NGOs can effectively use the Internet to achieve enhanced productivity and greater visibility

Analyze the historical transformation of the Internet from Arpanet to the development of the mobile, cloud structure and the Internet of Things for its broad impact on how business is conducted

Assess how marketing has been impacted by the Internet and the resulting digital transformations

Analyze the major digital business trends over the past twenty years leading to the acceptance of complex B2B platforms

Create a comprehensive physical - digital/Internet strategy competitive business plan

Key Skills

Digital StrategyE-commerceSocial media marketingTeam management

How will I learn?

Learning Experience

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Course Outline
ModulesSchedule
1: Introduction To The Internet, Why It Was Developed, How It Has Been Shaped And The Different User TypesDay 1-10
2: Internet Infrastructure, Transaction And Payment System SecurityDay 11-17
3: Business To Consumer: Toward A Marketing Strategy, Developing Communications And Relationships While Protecting Brand And ImageDay 18-24
4: Social Network Development And StrategyDay 25-31
5: B2B Digital Communications, Transactions and StrategyDay 25-31
6: Designing The Comprehensive Strategy: Integrating Physical And Digital StrategyDay 32-38
7: Final projectDay 39-45
How will I be graded?

Across the duration of the course, you will undertake five Formative Assessments and one Final Project.

The summative assessment is your final project and achieving a passing grade on this assessment is required to pass the course. The minimum passing grade at Nexford University is a C or above. (70% or above).

Grading Scale
Grading Weights
A 90%-100%Module Assignments30%
B 80%-89%
C70-79%Final Project Milestones30%
F70%
IIncompleteFinal Project40%
WWithdrawnTotal100%
What will I get after completing the course?

You'll get real skills you can use at work, straight away. At the end of each course, you'll also get a digital badge that you can put on your LinkedIn profile to showcase your skills.

Once you've taken one course, you can take more. Using stacked credentials, you’re able to take enough courses to make a certificate, and take enough certificates to build a degree.

If you apply for a Nexford certificate or degree, you'll get credit for each course you take.

What support will I receive?

When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.

Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.

LinkedIn Learning: unlimited access with Nexford

Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:

  • Power your career: choose from over 16,000 expert-led courses, from remote working to data science
  • Show off your skills: earn a certificate when you complete a course
  • See what’s trending: LinkedIn Learning adds 25 new courses each week
  • Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
  • Test what you’ve learned: use LinkedIn Learning assessments

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