Enabling E-Commerce and Digital Strategy
Enabling E-Commerce and Digital Strategy explores e-commerce business classifications in Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), and Consumer to Consumer (C2C) analyzing their value proposition to businesses.
You’ll analyze the primary e-commerce components and applications of the B2B, B2G, and B2C e-commerce infrastructure and markets including business and product models.
max. 8 weeks
Estimated time per week
CEOs, E-commerce managers, Marketing managers
What will I learn?
Develop virtual coordination, communication and team working skills through contributions to the development of the Company Repositioning project and its presentation
Explain the interdependence of infrastructure security, transaction security and data/information security to Internet transactions
Evaluate the importance of social marketing and how it has both been a source of consumer information and power
Analyze how governments and NGOs can effectively use the Internet to achieve enhanced productivity and greater visibility
Analyze the historical transformation of the Internet from Arpanet to the development of the mobile, cloud structure and the Internet of Things for its broad impact on how business is conducted
Assess how marketing has been impacted by the Internet and the resulting digital transformations
Analyze the major digital business trends over the past twenty years leading to the acceptance of complex B2B platforms
Create a comprehensive physical - digital/Internet strategy competitive business plan
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the free Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments