Digital Marketing Fundamentals
Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue.
You’ll explore the tools that currently exist and the potential for future applications of the digital platform for marketing purposes. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. You’ll also learn how to define and develop a digital strategy to help a business achieve its goals.
max. 8 weeks
Estimated time per week
CEOs, Digital marketing managers, Marketing managers
What will I learn?
Describe how digital marketing works in tandem with other departments in an organization
Analyze the strengths, weaknesses, opportunities, and threats (SWOT) of each digital marketing channel and their application to a business problem
Design a customer journey map with associated personas in the context of a new service or product
Analyze how digital and technology trends are impacting the future of work and business
Explain how to drive a customer through the stages of the path-to-purchase using different digital marketing channels
Design a digital strategy using a current state analysis and desired state research approach
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
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- Test what you’ve learned: use LinkedIn Learning assessments