Content Marketing and Social Media
Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. You’ll identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, you will learn to develop a content strategy and create engaging content for the right audience and channel.
max. 8 weeks
Estimated time per week
Digital Marketing Fundamentals
Content managers, Marketing managers, Social media managers
What will I learn?
Describe the components of key social media channels and their role in the customer journey
Analyze and develop a customer profile/demographic analysis, in order to craft the appropriate message to reach the appropriate targeted demographic(s)
Develop a social media strategy and playbook that includes paid, earned, and owned media
Design campaigns that incorporate social media within customer relationship management (CRM)
Analyze types of content marketing and the impact it can have in the customer journey
Develop strategies for partnerships and working with influencers
Optimize social channels and content through effective governance
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments