Business Career Branding for Success
The Personal Branding & Business Impact course engages learners in developing and strengthening the business and personal components of one’s own career brand. The learner takes the role of a “CEO” and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume and develop a lifelong learning and career development plan that will be revisited throughout the degree program.
This course is divided into two parts: Part 1 is to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan, and Part 2 enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path.
max. 8 weeks
Estimated time per week
Roadmap to Success
What will I learn?
Analyze competitive strengths and gaps using core business tools including Strengths, Weaknesses, Opportunities and Threats (SWOT)
Translate NXU academic, business and co-curricular experiences into high-demand marketable and transferable skills needed for career or academic planning
Integrate information and services from a variety of human, print, and electronic resources to develop and maintain academic and career plans
Create a plan to enhance the performance of an existing business
Evaluate personal and business competencies and skills that will inform intentional career decision making
Apply strong interviewing skills and networking strategies to prepare for entry into the workforce
Create a lifelong learning and career development plan including metrics and accountabilities
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments