MKT3250
Branding and Creative Direction
Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.
You’ll learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.
Course level
Undergraduate
Course duration
max. 8 weeks
Estimated time per week
10-15 hours
Course prerequisites
None
Cost
$ -
Course credits
3
Relevant jobs
Brand strategists, CEOs, Content managers
What will I learn?
Explain the definition of brand and its effects on consumers, shareholders, employees, and third parties
Define the steps in creating a brand personality, including identifying differentiators, initiating ideas via brainstorming tools, and forming a mission and vision statement
Analyze the importance and legal means of protecting intellectual property and trademark rights on a regional, national and global scale
Evaluate how to measure campaign success and adapt and scale branding campaigns appropriately
Identify the component parts of a brand, including core values, mission, vision, product or service niche, and target audience definition
Identify the elements required to develop a creative strategy, including preparation of effective creative briefs, identification of key channels, using sound presentation techniques and producing robust creative guidelines
Examine roles, responsibilities, workflow systems and approval processes to ensure brand consistency across all touchpoints
Key Skills
How will I learn?
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat , email them any time, and get individual feedback on your assessments.
Whilst you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments
