BUS6100 Global Business
3 course credits
Global Business provides learners with an expansive understanding of international markets and how to manage cross-border transactions in order to effectively operate and compete in global, local, and emerging markets.
The course focuses on the complexities, strategies, risk, and rewards that arise due to “liquid borders”, technology, cross-cultural and political issues, international organizations, nongovernmental organizations (NGOs), trade agreements, foreign direct investment (FDI) in emerging markets, currency risk, challenges and sustainability. Learners develop a market entry strategy analysis for a business operating in the global or local environment.