Earn a BBA with a Specialization

Make your CV stand out from other BBA graduates. Choose from 8 BBA specialization topics that could set your career apart.


How BBA specializations work

A specialization, like a college major, is a specific set of subjects on top of your core BBA. You’ll need to complete 26 core BBA courses as well as four specialization courses, that’s a total of 30 courses. Each focused series of courses includes hands-on projects and culminates in a specialization with your degree. The courses concentrate your knowledge in a particular area. How to choose a BBA specialization at Nexford? Choose from one of eight BBA specializations below.

To build our BBA with specialization, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever. A Nexford BBA is designed for highly motivated professionals ready to kick-start their work lives. So, whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business.

Upon graduation, you’ll walk away with a specialization certificate on top of your BBA diploma. Plus, after you graduate, you can even top up your degree up with another specialization – that's two specializations and a BBA degree!


Our standard completion time is 48 months


15-20 hours per week which fits into your work schedule so you can earn while you learn. 


Learner-centric, mission driven, 100% online, offering a next-generation learning experience. 


BBA specialization subjects

  • BBA in 360° Marketing

    BBA in 360° Marketing

    Develop a digital marketing plan supported by analytics to make informed business decisions.

    Choose 4 out of 5 courses

    • Branding and Creative Direction
    • Marketing Strategy and Planning
    • Marketing Channels, Tactics and Management
    • Digital Advertising and Search Engine Optimization
    • Digital Marketing Analytics
  • BBA in Digital Transformation

    BBA in Digital Transformation

    Develop a roadmap for digital transformation for a designated vertical industry.

    Choose 4 out of 5 courses

    • Cloud Computing
    • Digitizing Customer Experiences
    • Digitizing Supply Chain Management
    • Digitizing Finance
    • Digitizing Product Management
  • BBA in Building a Tech Startup

    BBA in Building a Tech Startup

    Apply entrepreneurial tools and approaches to create a business plan for a new venture.

    4 Courses

    • Introduction to Entrepreneurship
    • Product and Marketing Skills for Founders
    • Technical Skills for Non-Technical Founders
    • Founders, Financing, and Legal
  • BBA in Product Management

    BBA in Product Management

    Integrate Product management concepts across business units that enable more productive and accurate workflows.

    4 Courses

    • Introduction to Agile Product Management
    • Software Skills for Digital Product Managers
    • Communication Skills for Product Managers
    • Product Design Skills for Product Managers
  • BBA in Business Analytics

    BBA in Business Analytics

    Apply various analytics modeling and visualization techniques to inform business decision-making.

    4 Courses (3 + 1 Related elective of your choice)

    • Data Analytics
    • Machine Learning and Predictive Analytics
    • Data Analysis and Visualization
    • Introduction to AI
  • BBA in Supply Chain and E-Commerce

    BBA in Supply Chain and E-Commerce

    Make operational decisions that support the long-term global sustainability of the organization.

    4 Courses

    • Introduction to Supply Chain Management
    • Transportation and Reverse Logistics Management
    • The impact of E-Commerce on the Supply Chain
    • Integrated Supply Chain Management and Sustainable Operations
  • BBA in AI and the Future of Automation

    BBA in AI and the Future of Automation

    Apply Robotic Process Automation (RPA) and smart workflow strategies to combine Robotics and IoT value propositions.

    4 Courses

    • Introduction to AI
    • Foundations of Robotics and IoT
    • Fundamentals of Cybersecurity
    • Machine Learning and Predictive Analytics
  • BBA in Doing Business Across Emerging Markets

    BBA in Doing Business Across Emerging Markets

    Evaluate current conditions in emerging markets and evaluate present and future opportunities and risks for international business activities.

    Choose 4 out of 5 courses

    • Business and Culture in Sub-Saharan Africa
    • Business and Culture in India
    • Business and Culture in Southeast Asia

Taking a BBA specialization at Nexford

How to apply

We’re no ordinary university! We make things simple so you can focus on what’s important: your goals! At Nexford, you can start learning straight away and send us your documents later (in exceptional circumstances). If you’re unable to immediately provide us with your transcript or diploma, you can just upload your government-issued ID and pay your application fee.

What happens next? After your first course starts, you’ll have 60 days to send us your missing information, such as a diploma or grade transcript. Please take advantage of our English test (at no cost), and achieve the minimum score outlined in our admission requirements.

  • We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
  • To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
    1. An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
    2. A minimum passing score on an approved English qualification exam within the past two years

Apply now

How much it costs

At Nexford, you can earn a BBA with a Specialization for as little as $80 per month. We adjust fees to your local market, meaning a low monthly fee for a quality program.

Pay as you go, month by month. There’s no upfront cost, and you can cancel any time.

Our standard BBA completion time is 48 months. Fixed monthly tuition means the faster you go, the less you pay.

Check our tuition page to see how much you’ll pay per month for your BBA.

Lack of education is the root cause of most global challenges. We need a new approach. Nexford is one of the most affordable American universities in the world. We’re not ordinary.

How you learn

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

The online learning environment contains everything you need to learn at Nexford. The courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Upon graduation, you’ll walk away with a specialization certificate on top of your BBA diploma. Plus, after you graduate, you can even top up your degree up with another specialization – that's two specializations and a BBA degree!