BBA

Bachelor of Business Administration

A hands-on undergraduate degree for innovative minds

Build a strong foundation in real-world business with our 100% online, affordable and accredited degree.

BBA program structure

Your Nexford Bachelor of Business Administration (BBA) starts with general education courses, which give you a solid grounding in essential concepts that help you connect the dots. Then, you'll layer your knowledge with core courses – the backbone of your BBA. After core, you have two choices. Either opt to take a specialization with your degree, which means you'll follow a sequence of four courses, or select four elective courses.

BBA program structure

Charge into the curriculum

The curriculum, designed for early career professionals, provides a rock-solid grounding in everything you need to succeed right from the very start. From foundational general education to nine specialization options, this interdisciplinary degree is your direct route to a global business career.

General education

Topics to connect the dots

These courses provide you with a solid foundation. Once you've mastered topics such as intercultural communication, you'll have the essentials you need to succeed in different business disciplines. Build knowledge in essential concepts that act as a bridge to help you understand the level expected from an undergraduate degree.

    American Institutions and Culture

    American Institutions and Culture focuses on the United States as an intricate subject of study, providing a foundation for examining and interpreting the unique economic and cultural impact of the United States across the world.

    This course examines the United States throughout its history and currently on the world stage, provides learners with a practical literacy of the features of American institutions and businesses along with a cultural framework for a fundamental understanding of this nation, and prepares learners for the skills to work within an American business environment.

    CUL1100 View Course
    Science of Happiness

    Science of Happiness offers evidence-based approaches to living a more meaningful, successful, and happy life by applying practical strategies to improve every domain of life, including home, work, and community.

    Despite the enormous hardships that many people face around the world, this course explores how to manage cognitive biases and the impact a positive mindset can have on personal, biological, relational, cultural and global aspects of life.

    SCI1150 View Course
    Professional Communication

    Professional Communication places an emphasis on communication styles and approaches in today's workplace to include digital, verbal and nonverbal communication. The course focuses on the evaluation of case analysis and discussion and on practical business and professional communication skills, including writing, speaking, and listening. Emphasis is on clarity, organization, format, appropriate language, and consideration of audience, for both written and oral communication.

    You’ll engage in self-assessment of communicative competence and learn strategies for enhancing their skills. The course explores how technology and other tools are integrated into communications within a professional setting and students will be able to identify appropriate and inappropriate professional communications.

    COM1200 View Course
    Micro and Macro Economics

    Microeconomics and Macroeconomics gives learners a foundation in basic economic concepts essential to understanding consumer, business, and public policy decision making. Microeconomics areas of study include the market forces of supply and demand, competition, business organization, and consumer behavior. Macroeconomics areas of study include measuring the strength of a nation's economy, international trade, and the appropriate level of government interaction with the economy.

    This course addresses the knowledge necessary for successful functioning in today's challenging economic times. Economic growth, development, and sustainability is needed at a global level. Micro and Macro economic principles impact emerging and developing markets in different ways than they do for developed countries. This course addresses the knowledge necessary to function successfully as a professional in today's challenging economic times.

    ECO1250 View Course
    Statistics

    Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.

    STA1300 View Course
    Nutrition and Wellness

    Nutrition and Wellness focuses on highlighting strategies for a healthy lifestyle. Two changes have led to a significant increase in preventable diseases: a global increase in the consumption of heavily processed food, and cultural shifts in many parts of the world where people are moving away from preparing food at home. Learners are equipped with practical skills to be healthier consumers of food, and consider the importance of a wellness lifestyle with an emphasis on self-responsibility, physical fitness, stress management, and environmental sensitivity.

    NWL2100 View Course
    Environmental Science

    Environmental Science engages learners in examining how health and food is significantly impacted by the physical environment. Learners explore various topics within environmental science to include global warming, pollution, waste, and recycling. Learners examine how humans in increasingly industrialized countries, and the earth itself, are impacted by environmental pollutants and contaminants.

    This course reviews major environmental policies and their impact on the health of communities and the preservation of the earth or lack thereof. Learners discuss the scientific evidence of emerging environmental issues and the focus of the UN SDGs for 2030 is Sustainable Economic Development.

    SCI2150 View Course
    Intercultural Communication

    Intercultural Communication exposes learners to the principles of intercultural communication to advance their efforts to understand and attribute meaning to communicative behaviors among different cultures and social groups.

    Learners study communication and culture, intercultural messages, the role of context in intercultural communication, the impact of culture on one’s identity, and communication style. Learners master the practical skills necessary to improve one’s intercultural communication competence in an international world.

    CUL2200 View Course
    Problem Solving and Critical Thinking

    Problem Solving and Critical Thinking considers how most successful professionals of the 21st century will be able to assess an environment, analyze a situation, design alternative solutions, and assist organizations in creatively overcoming challenges and reaching strategic goals.

    This course focuses on the development of reasoning and problem solving skills by using the scientific method to analyze case studies and controversial topics. Learners consider cultural differences in reasoning, inductive and deductive logic, and how to use positive inquiry and synthesis to solve individual and organizational problems. Emphasis is placed on successful models and proven methods that are transferable within the work environment.

    PBS2250 View Course
    Cultural Aesthetic Understanding

    Cultural Aesthetic Understanding focuses on concepts and theories involved in intercultural, interdisciplinary study of artistic influence and expression.

    Learners examine interactions among an assortment of modes of creative expression, role of style in daily life, performative representation of cultural identity and difference, and interaction of diverse artistic traditions.

    CUL2300 View Course

Core

A rock-solid grounding in all business areas

Gain new skills in relevant and applicable areas. A rigorous and analytical understanding of the business fundamentals and general management across core subjects prepares you for the next stage of your BBA.

    Business Foundations and Career Success
    Roadmap to Success

    Roadmap to success is the foundational course for Business Foundations and Career Success. This course prepares learners for success in the degree program and promotes a journey towards lifelong learning.

    You’ll develop skills for communication, studying, digital fluency, academic writing, and self-discovery. At the end of the course, learners have established a baseline of their personal, business, and academic competencies and develop an action plan for business and career success.

    BUS1100 View Course
    The World of Business

    The World of Business introduces the domain of business and key elements of the functional areas within the context that an organization operates. You’ll examine a variety of functional areas and types of business in order to understand their interconnectedness. Additional topics include the business cycle, global business practices, and impact on productivity.

    BUS2125 View Course
    Leadership Management, and Teams

    Leadership, Management, and Teams focuses on how to create a personal and shared vision and communicate effectively with teams, as a leader, a manager and a team member. Topics include setting effective goals and expectations, understanding cultures and explaining the differences between management and leadership, team membership and leadership and the global workplace.

    BUS2200 View Course
    Business Career Branding for Success

    The Personal Branding & Business Impact course engages learners in developing and strengthening the business and personal components of one’s own career brand. The learner takes the role of a “CEO” and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume and develop a lifelong learning and career development plan that will be revisited throughout the degree program.

    This course is divided into two parts: Part 1 is to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan, and Part 2 enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path.

    BUS2250 View Course
    International Business
    International Business and Culture

    As the speed of globalization increases, organizations need to be increasingly focused on an integrated global business and culture; this course focuses on international business and the interconnectedness of a global culture.

    Learners examine how an organization operating in the global environment needs to understand and appreciate how to best leverage both global and local cultures for responsible and successful business practices. Topics from the perspective of a global firm are related to management, leadership, the economy, financial reporting and regulatory compliance.

    BUS2100 View Course
    Introduction to Business Law

    Introduction to Business Law engages learners in understanding how laws, rules, regulations, and ethical standards pervade every area of business. This course provides an overview of U.S. law while considering that nearly all business concerns are global in nature in today’s ever-changing political and economic business environment. This course encourages learners to approach legal scenarios with an eye on international application.

    Learners apply several key legal concepts to situations based on real-world legal conundrums and cases. Topics include, but are not limited to: contract law, business organization setup, employment law and intellectual property law. Learners thoroughly review and research legal concepts and apply knowledge to specific sets of legal issues found in the assigned professional scenarios.

    BUS2150 View Course
    Business and Culture in China

    Business and Culture in China examines the position of China within the global economy and how it is leapfrogging development in some areas. This course covers China’s history, civic culture, and public, private, and for-profit sectors, providing learners with the unique and complex components of China’s past, present, and potential on the world economic stage.

    Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners acquire a practical literacy which prepares them to engage in business within and among Chinese employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity in China.

    BUS2151 View Course
    Human Resource Management
    Managing Human Resources

    Managing Human Resources is the foundational course for the Human Resource Management Core. This course provides an in-depth survey of concepts, skills and practices in human resource management. Learners are introduced to innovative approaches in human capital management at the local, national, and global levels.

    HRM2100 View Course
    Total Rewards

    Total Rewards examines the development and administration of compensation and benefit practices, as well as challenges faced in managing total rewards in the multigenerational, competitive global economy. Learners analyze the strategic components of pay structures and reward systems and its impact on the employees and the organization.

    HRM3150 View Course
    Staffing and Development

    Staffing and Development encompasses the activities involved in building and maintaining a workforce that meets the needs of the organization. The course focuses on managing talent during recruitment, selection, retention and development. Learners develop a plan to identify individual and organizational needs within the appropriate regulatory framework.

    HRM2200 View Course
    Strategic Human Resources

    Strategic Human Resources prepares learners to apply the strategic management process from the Human Resource (HR) perspective. Learners examine how to manage talent effectively in the dynamic regulatory and competitive environment. The course emphasizes on integrating human resource management concepts related to the formulation and implementation of HR strategies and practices to support the overall global business strategy.

    HRM4250 View Course
    Management
    Applied Leadership and Management

    Leadership and Management is the foundational course in the Management Micro-Degree. This course is designed to provide practical applications for leadership and management challenges and opportunities in the ever changing environment of global business. Learners examine leadership and management from both a personal and an organizational perspective and apply principles and techniques in order to adapt to the environment in both roles.

    BUS4200 View Course
    Organizational Relationships

    Organizational Relationships examines the interrelationships between business, government and society. Learners gain an understanding of how each of these entities contributes to the overall success of the organization, and if one of these areas is not in sync with the other two, the organization may not achieve its goals. Learners examine the interconnectedness of these three areas through topics of corporate social responsibility, business ethics, the regulatory climate, globalization, and the environment. A key focus of this course is connections between the developed and emerging markets. Learners examine how these markets rely on each other from multiple perspectives, including economics, culture, trade, human capital, etc.

    BUS2300 View Course
    Project Management

    Project Management highlights a key tool for any organization, which is the ability to manage multiple projects simultaneously to positive results. This course examines from an organizational perspective the tasks associated with project management. The focus is on the four components of the project life-cycle in an international business setting: organizing, planning, monitoring and controlling. Learners identify and apply relevant project management tools and methods designed to execute projects in an effective manner that maximizes efficiency and minimizes cost.

    PRO3200 View Course
    Digital Transformation and Innovation
    Foundations of Digital Transformation

    Digital Transformation Fundamentals is the foundational course for the Digital Transformation and Innovation specialization. This course provides a survey of three types of capability transformations that enable digital transformation: people, tool, and process. At the people capability level, digital transformation requires the organization to hire and retain customer-centric and service-oriented talent; this talent search demands more collaboration and knowledge sharing while breaking down the silos between business and technology. At the tool capability level, a horizontal digital enabling layer is required to be developed, covering big data analytics, artificial intelligence, robotics, IoT, wearables, augmented and artificial reality, and modular manufacturing. Vertical business applications require digitization by the horizontal digital enablers in vertical business applications such as supply chain management, customer experience, finance and administration, and more. At the process capability level, digital transformation requires the business processes to be automated via the horizontal digital enablers.

    DTF2100 View Course
    Marketing and Communications
    Marketing Fundamentals

    Marketing Fundamentals is the foundational course for the Marketing specialization and is an introduction to the role of marketing in advancing the success of a product, service, experience or organization. Learners explore the evolution of marketing to include a review of the key marketing principles relevant in today’s workplace, an overview of the evolution from the traditional to digital marketing platform, and the differentiation between marketing a product or service versus marketing an experience.

    You’ll examine functions and trends that are critical to staying competitive in the marketplace. This course introduces the functions of an organization for creating, communicating, and delivering value to customers. Designed to meet customers' needs and organizational goals, these functions include marketing and behavioral science research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.

    MKT2100 View Course
    Digital Marketing Fundamentals

    Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue.

    You’ll explore the tools that currently exist and the potential for future applications of the digital platform for marketing purposes. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. You’ll also learn how to define and develop a digital strategy to help a business achieve its goals.

    MKT2150 View Course
    Content Marketing and Social Media

    Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. You’ll identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, you will learn to develop a content strategy and create engaging content for the right audience and channel.

    MKT2200 View Course
    Finance
    Fundamentals of Financial Management

    Financial Management focuses on the foundations of finance concepts required to be capable of managing day to day financial operations and to solve complex financial matters. You’ll examine the elements of financial statements of an entity and impact of changes in one element on the other. Additionally, you’ll learn to plan and control cash flows and make decisions in the microeconomic and macroeconomic environment.

    FIN2100 View Course
    Corporate Finance and Investment Analysis

    Corporate Finance and Investment Analysis focuses on financial skills and analytical methods for corporate finance managers and investment analysts. Topics include corporate financial analysis, acquisition and allocation of capital, and financial statement reporting, as well as an exposure to investing in major asset classes, measures of risk and return, and methods for valuing equity and debt.

    FIN3150 View Course
    Corporate Tax Strategies

    Corporate Tax Strategies focuses on strategies for corporations to legally minimize their tax liabilities. Learners learn analyze financial transactions, calculate realized gains and losses, and determine whether to recognize gains and losses now or in the future.

    FIN3200
    Accounting
    Managerial Accounting and Cost Analysis

    Managerial Accounting and Cost Analysis focuses on the techniques managers use to identify and manage production costs for labor, material, and overhead. Learners engage multiple methods for budgeting and cost reporting, and calculate and interpret variances between budgets and actual results.

    ACC2200 View Course
    Auditing and Assurance Services

    Auditing and Assurance Services focuses on how to plan and conduct an audit of a company’s financial statements and examines the importance of assurance services to users of financial statements. Learners apply techniques to identify and analyze evidence, identify fraud, and determine and publish an opinion report of the auditor’s findings.

    ACC3250 View Course
    Capstone
    Strategy and Organizational Planning

    Strategy and Organizational Planning examines how organizations set strategy and planning as key drivers of organizational success. In any domestic or international setting, the functions of strategy and planning are valuable resources in maintaining or expanding the competitive position. This course encourages learners to take a long-term view of the roles of strategy and planning whose concepts form the foundation for the practice of strategic management. Key topics covered include strategy analysis, strategic planning, and strategy implementation and evaluation. Both strategy and planning are boundaryless functions, thus allowing learners to examine these topics from the perspective of organizations operating in emerging markets.

    BUS4250 View Course

Electives

Broaden your knowledge base

If you don’t take a specialization, you’ll select four elective courses that you think best match your goals. Think of specializations as building layers of knowledge in one field or area and electives as freeing you up to create pockets of knowledge.

    Business and Culture
    Business and Culture in Sub-Saharan Africa

    Business and Culture in Sub-Saharan Africa examines the position of sub-Saharan Africa within the global economy and how it is leapfrogging development in certain areas. This course covers sub-Saharan Africa’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners acquire a practical literacy which prepares them to engage in business within and among African employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist across Sub-Saharan Africa with a focus on Nigeria, Ghana, Angola and Ethiopia.

    BUS2152
    Business and Culture in India

    Business and Culture in India examines how a culturally rich India continues to evolve on the world stage as an economic power. This course examines how these two aspects intersect at every point, from the very history of the region's birth to the current state and looking forward to the future. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—students will acquire a practical literacy which prepares them to engage in business within and among Indian employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in India.

    BUS2153
    Business and Culture in Brazil

    Business and Culture in Brazil examines the position of Brazil within the global economy. This course covers Brazil’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Brazilian employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Brazil.

    BUS2154
    Business and Culture in Latin America

    Business and Culture in Latin America examines the position of Latin America within the global economy, with a focus on Mexico, Argentina and Columbia. This course covers Latin America’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Latin American employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Latin America.

    BUS2155
    Business and Culture in Southeast Asia

    Business and Culture in Southeast Asia examines the position of Southeast Asia within the global economy, with a particular focus on the three largest economies: Indonesia, Thailand and the Philippines. This course covers Southeast Asia’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Southeast Asian employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Southeast Asia.

    BUS2156
    Business and Culture in the Middle East

    Business and Culture in the Middle East examines the position of the Middle East within the global economy. This course covers the Middle East’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Middle Eastern employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in the Middle East including the GCC, Levant and Egypt.

    BUS2157
    Business and Culture in Eastern Europe

    Business and Culture in Eastern Europe examines the position of Eastern Europe (including Russia) within the global economy. This course covers Eastern Europe’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Eastern European employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Eastern Europe.

    BUS2158
    Business and Culture in Western Europe

    Business and Culture in Western Europe examines the position of Western Europe within the global economy, with a particular focus on the UK, France and Germany. This course covers Western Europe’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—students will acquire a practical literacy which prepares them to engage in business within and among Western European employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Western Europe.

    BUS2159
    Business and Culture in Australia

    Business and Culture in Australia examines the position of Australia within the global economy. This course covers Australia’s history, civic culture, and public, private, and for-profit sectors providing learners with the unique and complex components of the region’s past, present, and potential on the world economic stage. Through the lens of various stakeholders—those internal and external to business enterprises and those who engage in market-based and non-market-based transactions to influence business—learners will acquire a practical literacy which prepares them to engage in business within and among Australian employers, employees, and business partners. Learners gain an understanding of the specific drivers of economic growth and opportunity that exist in Australia.

    BUS2160 View Course
    Digital
    Digitizing Customer Experiences

    Digitizing Customer Experiences provides a solid foundation for understanding the building blocks of developing a digital customer facing organization. This course details the three major functional units of customer facing organizations (marketing, sales, and customer care) and addresses the three major capabilities for driving customer journey transformation (people, process, and tool). Learners examine the capabilities’ underlying components including advanced analytics, unified communication and collaboration tools, digitization of business processes in sales and marketing, customer retention, and big data analytics for advanced customer segmentation and targeting in marketing. Learners examine success factors in addressing customer expectations resulting from digital transformation. Success factors include designing and digitizing the customer journey, increasing speed and agility in insight generation, achieving customer adoption of digital customer journey, and developing agility in delivery journey transformation.

    DCE3150
    Digitizing Product Management

    Digitizing Product Management engages learners in understanding product management in the era of digital transformation. Learners examine six areas related to the product manager of the future. Customer experience includes developing a customer-centric product by analyzing the customer journey. Business acumen is the ability to develop business strategy, product portfolio prioritization, go to market strategy, and tracking of key performance indicators for market launch implementation. Customer experience entails market orientation and deep understanding of market trends, partner ecosystems, and competitive strategies. Technical skills include deeply understanding technology trends, analyzing technology architectural options, and driving transformational change inside the organization. Soft skills encompass collaboration with diverse teams across several horizontal functions within the enterprise as well as out in the larger partner ecosystems. Innovation culture includes hiring and retaining talent that drives the product management digital transformation.

    DPM3200
    Digitizing Supply Chain Management

    Digitizing Supply Chain Management provides a foundation for understanding the digital transformation impact on supply chain management evolution whereby agility is driven at three dimensions: cost, capital, and service offering. Learners examine five functional areas of digital transformation. Digital transformation in planning includes the use of predictive analytics, automation of knowledge work, and advanced profit optimization. Digital transformation in physical flow is warehouse automation, robotics and autonomous vehicles, smart logistics planning algorithms, and 3D printing. Digital transformation in performance management includes automated root cause analysis and digital performance management. Digital transformation in order management entails reliable online order management and real-time replanning. Digital transformation in collaboration covers supply chain cloud.

    DCM3250
    Digitizing Finance

    Digitizing Finance examines and quantifies the social and economic impact of digitizing financial services in emerging markets. Learners analyze financial services delivered over digital infrastructure. Learners examine three building blocks for capturing the benefits of digital finance: building a robust and broad digital infrastructure, ensuring dynamic and sustainable financial services markets, and offering digital financial services that people prefer over traditional methods. Learners perform analyses of digital finance on the financial services value chain. Learners identify and evaluate future horizons for digital financial services including new credit-scoring models, peer-to-peer lending platforms, enablement of micro-payments, and development of e-commerce.

    DDF3300
    Cloud Computing

    Cloud Computing provides a foundation for understanding cloud computing as a digital horizontal enabling technology. Learners assess cloud computing value chain implications across various verticals and examine three architectural options: infrastructure, platforms, and services. Learners analyze tradeoffs of cloud computing offered by various businesses such as telecommunication companies and technology providers. Learners analyze the implication of cyber security on public, private, and hybrid cloud computing hosting models.

    DCC3050 View Course
    Marketing
    Branding and Creative Direction

    Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.

    You’ll learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.

    MKT3250 View Course
    Marketing Strategy and Planning

    Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.

    MKT3251 View Course
    Marketing Channels, Tactics and Management

    The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

    MKT3252 View Course
    Digital Advertising and Search Engine Optimization

    Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.

    MKT3253 View Course
    Digital Marketing Analytics

    Digital Marketing Analytics provides emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.

    MKT4100 View Course
    Entrepreneurship
    Introduction to Entrepreneurship

    Introduction to Entrepreneurship introduces learners to the concept of entrepreneurship by exploring the “Lean Startup” movement to help frame what a startup is and how learners can approach new markets and businesses from a product perspective. Learners evaluate a business idea, assess its viability in a broader market, and create a simple prototype to test the idea with customers.

    ENT2100 View Course
    Product and Marketing Skills for Founders

    Product and Marketing Skills for Founders introduces learners to foundational product and marketing skills that are relevant to building and launching a tech startup. This course builds on concepts of “Lean Startup” to enable learners to refine their business ideas by gathering reliable customer feedback. Learners are introduced to fundamental concepts in product design.

    ENT2150 View Course
    Technical Skills for Non-Technical Founders

    Technical Skills for Non-Technical Founders examines the technical foundation of digital product development and design. Learners are exposed to the various technical components of a product and develop a framework for vetting technical business partners.

    ENT3200 View Course
    Founders, Financing, and Legal

    Founders, Financing, and Legal prepares learners for the business and legal realities of launching and growing a startup. Learners evaluate the importance of a cofounder, explore the process and need for pitching and raising investor funds, analyze the value of various legal structures, and examine how equity and compensation are unique to startups.

    ENT4250 View Course
    Product
    Introduction to Agile Product Management

    Introduction to Agile Product Management focuses on the techniques product managers use to guide a team through the agile management process. Learners examine the role the product manager plays in an organization and how to apply agile concepts to balance build time, cost, quality, and team morale.

    PRD2100 View Course
    Software Skills for Digital Product Managers

    Software Skills for Digital Product Managers focuses on the software skills that a product manager needs in a digital organization context. Topics include high level programming and technical design concepts as well as terms that developers would expect managers to know when interacting with them.

    PRD2150 View Course
    Product Design Skills for Product Managers

    Product Design Skills for Product Managers focuses on how to build a product that looks great and delights customers. Learners examine concepts that user interface and user experience designers would expect a product manager to have some familiarity with. Learners consider marketing from the perspective of understanding what the user wants.

    PRD3200 View Course
    Communication Skills for Product Managers

    Communication Skills for Product Managers focuses on the soft skills a product manager needs to effectively communicate with different teams and management. The focus is on how the product manager plays the role of mediator between different organizations with different priorities.

    PRD4250 View Course
    Data analysis
    Data Analytics

    Data Analytics is the first course in the Business Analytics Micro-Degree. Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.

    BAN2100 View Course
    Data Analysis and Visualization

    Data Analysis and Visualization helps learners understand how organizations collect, mine, analyze, and interpret data, and how it is important for organizations to understand their stakeholders and customize their data accordingly. At all levels of the organization, especially at the senior level, data must meet the needs of various stakeholders. In this course learners gain an understanding of how to use data analysis and visualization tools and techniques. Learners also acquire the fundamental skills for data analysis and visualization by examining and applying various tools and techniques including MS-Excel, Tableau, and Python to develop dashboards. Learners examine data, apply analysis and visualization tools, and leverage advanced techniques to display outcomes and interpret the results for improved decision making.

    BAN4150 View Course
    Machine Learning and Predictive Analytics

    Machine Learning and Predictive Analytics helps learners understand how in today’s global business markets organizations have the opportunity to reach a wider consumer base for their products, and as this consumer base expands, the need for a more sophisticated approach to data mining, analysis, and application is increasingly evident. This course focuses on the use of predictive analytics and the use of machine learning to find patterns in data sets; the organizations that can better understand the data they collect along with being able to make predictive calculations from that data will gain competitive advantages in their respective markets. In this course learners examine the tools and techniques of predictive analytics and machine learning, including regression analysis, decision trees, and rule models. Learners gain a better understanding of how to predict outcomes from available data. Learners explore and examine data, apply predictive tools and techniques to predict outcomes from the data, and interpret the results for improved decision making.

    BAN3200 View Course
    Statistics

    Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.

    STA1300 View Course
    AI and robotics
    Foundations of Robotics and IoT

    Foundations of Robotics and IoT engages learners in understanding how the interconnectivity of devices via the Internet is harnessed to improve robotic manufacturing processes. This course provides an overview of IoT architecture. Within the context of IoT ecosystems, learners explore software product design with cyber models, application modeling, IoT value modeling, and hardware product design with sensors, embedded systems, and connected sensors. Topics also include an overview of the network fabric in IoT, operational technology (OT), information technology (IT) and fog networks, IoT product cloud, and IoT platforms. This course provides an overview of intelligent process automation (IPA) and five major technologies supporting robotic process automation (RPA): smart workflow, machine learning, advanced analytics, natural-Language generation, and cognitive agents.

    AIA3200 View Course
    Machine Learning and Predictive Analytics

    Machine Learning and Predictive Analytics helps learners understand how in today’s global business markets organizations have the opportunity to reach a wider consumer base for their products, and as this consumer base expands, the need for a more sophisticated approach to data mining, analysis, and application is increasingly evident. This course focuses on the use of predictive analytics and the use of machine learning to find patterns in data sets; the organizations that can better understand the data they collect along with being able to make predictive calculations from that data will gain competitive advantages in their respective markets. In this course learners examine the tools and techniques of predictive analytics and machine learning, including regression analysis, decision trees, and rule models. Learners gain a better understanding of how to predict outcomes from available data. Learners explore and examine data, apply predictive tools and techniques to predict outcomes from the data, and interpret the results for improved decision making.

    BAN3200 View Course
    Introduction to AI

    Introduction to AI highlights the goal of artificial intelligence, which is to create software that can perform reasoning tasks and solve problems in complex environments the way humans do. This course begins with an overview of the evolution of AI tracing its history from the work of Alan Turing to the current state of the art software. Learners examine a range of AI techniques and their applications in business contexts, including knowledge representation, both basic and heuristic search, probabilistic modeling with Bayesian networks, and natural language processing techniques. Class discussions and readings address the philosophical and ethical implications of developing and deploying AI systems in a range of contexts. In the culminating course project, learners identify a problem or task that AI could effectively address, select and evaluate specific AI techniques, and identify and evaluate potential ethical questions surrounding the solution.

    AIA2100 View Course
    Fundamentals of Cybersecurity

    Information is the lifeblood for organizations of all types. Therefore everyone needs to have a fundamental understanding of the interdisciplinary field of cybersecurity. This course provides this fundamental knowledge by taking the learner through the evolution of the discipline from information security to cybersecurity. Learners evaluate several important laws, which have significant impact on cybersecurity strategy.

    Learners also investigate multiple cybersecurity technologies, processes, and procedures; they learn how to analyze threats, vulnerabilities, and risks in these environments, and develop appropriate mitigation strategies by applying a mission-focused and risk-optimized approach.

    This survey course introduces learners to the three primary sources of threats (technology, policy, and people, both internal and external) and the three classes of tools: technology, policy, and people used to develop an organizational cybersecurity strategy. This course and exercises are designed to emphasize, encourage and enhance the critical thinking abilities of learners. Although the course is not designed to prepare learners for this test, the material covered in this course includes most of the knowledge tested in the CompTIA Security+ exam.

    Learners will apply their learning by performing systematic case studies of actual organizations.

    AIA3250 View Course
    Supply chain
    Introduction to Supply Chain Management

    Introduction to Supply Chain Management is the first course in the Supply-Chain specialization. Learners examine how, as the world becomes more automated along with an increased use of sophisticated technologies, the traditional supply chain is set to evolve. The digital transformation of the supply chain will have an impact on supply agility as well as on the dimensions of costs, capital and service offerings. The ability to be adaptable, flexible, and integrated with technology are defining concepts for future supply chains. As supply moves forward, digital transformation will impact key supply function including: the physical flow of goods, warehouse automation, and smart logistics planning. Organizations such as Amazon, Wal-Mart, and Alibaba have complex supply chains that incorporate advanced technologies such as AI and robotics. Each of these organizations has revolutionized and re-shaped the approach to both logistics and supply chain management. A supply chain risk management strategy must now include considerations for non-traditional risks such as cyber attacks, biological attacks, and political attacks. In this course learners are provided with an overview of the field of supply chain management including the logistics management functions and the interrelationships among the different organizational functions. Learners examine effective supply chain strategies and logistics functions from a global perspective.

    SCM2100
    The impact of E-Commerce on the Supply Chain

    Impact of E-Commerce on the Supply Chain helps learners understand how E-commerce, a reality for almost all organizations, has given rise to the need for evolution in supply chain management. The increased use of, and sophistication in, technology has driven consumers to demand goods and services in an almost instantaneous manner. The idea of waiting weeks to receive goods or the concept of services taking days to complete has been replaced by consumers demanding goods and services delivered as fast as they can perform the Internet search. This change in consumer behavior has made the supply chain a top priority for organizations. A real-time, highly visible, and highly accurate approach to key supply chain functions as they relate to e-commerce is needed.

    In this course, learners examine the principles and practices of e-commerce as they relate to the supply chain initiatives at the regional and global level, including an omni-channel approach as an effective way for organizations to manage the supply chain, and the role that e-commerce data has played in the evolution of supply chain management.

    SCM3250
    Transportation and Reverse Logistics Management

    Transportation and Reverse Logistics Management helps learners understand two key aspects of the supply chain process: transportation and reverse logistics. In moving goods and services within and across the supply chain, organizations need to adapt and respond in a timely and strategic manner. A key concern as the transportation industry evolves is the shortage of skilled labor balanced against the need for increased automation. Organizations will need to make strategic decisions regarding resource allocation. This course provides an overview of the transportation industry from a global perspective. Learners examine ways to apply global transportation strategies across the supply chain. This course also highlights best practices in reverse logistics, moving goods back through the supply chain.

    SCM3200
    Integrated Supply Chain Management and Sustainable Operations

    Integrated Supply Chain Management and Sustainable Operations explores different approaches needed by organizations as they evolve in the 21st century. A key aspect in creating sustainable operations is minimizing the use of natural resources. Two key components of an integrated supply chain are value creations and the reduction of waste across the entire chain. The supply chain is a complex network of independent functions within the organization that rely on each other. Integrating these functions requires a multifaceted approach addressing strategic, operational and technological capacities. As technology becomes more sophisticated, one way to increase the value of the entire supply chain is through the use of artificial intelligence. The first part of this course examines the principles, practices, and applications of integrated supply chain management. Achieving sustainable operations requires a concerted effort from organizations to shift their thinking to a triple bottom line approach: people, profit, planet. The Triple Bottom line approach requires organizations to examine ways to reduce waste by compartmentalizing the different aspects of growth with a focus on sustainability. The second half of this course examines the principles, practices, and applications of sustainable operations as they relate to UN SDG #12. Learners examine the wider framework of building sustainable operations by incorporating an integrated supply chain.

    SCM4250

Specializations: become knowledgeable in a specific area

Eight hot topics, urgent global challenges and major themes of tomorrow. Choose a concentration with four courses to bring you one step closer to the career you want.

BBA Courses and Competencies - Specialization courses

  • BBA in 360° Marketing

    Develop a digital marketing plan supported by analytics to make informed business decisions.

    Choose 4 out of 5 courses

    • Branding and Creative Direction
    • Marketing Strategy and Planning
    • Marketing Channels, Tactics and Management
    • Digital Advertising and Search Engine Optimization
    • Digital Marketing Analytics
  • BBA in Digital Transformation

    Develop a roadmap for digital transformation for a designated vertical industry.

    Choose 4 out of 5 courses

    • Cloud Computing
    • Digitizing Customer Experiences
    • Digitizing Supply Chain Management
    • Digitizing Finance
    • Digitizing Product Management
  • BBA in Building a Tech Startup

    Apply entrepreneurial tools and approaches to create a business plan for a new venture.

    4 Courses

    • Introduction to Entrepreneurship
    • Product and Marketing Skills for Founders
    • Technical Skills for Non-Technical Founders
    • Founders, Financing, and Legal
  • BBA in Product Management

    Integrate Product management concepts across business units that enable more productive and accurate workflows.

    4 Courses

    • Introduction to Agile Product Management
    • Software Skills for Digital Product Managers
    • Communication Skills for Product Managers
    • Product Design Skills for Product Managers
  • BBA in Business Analytics

    Apply various analytics modeling and visualization techniques to inform business decision-making.

    4 Courses (3 + 1 Related elective of your choice)

    • Data Analytics
    • Machine Learning and Predictive Analytics
    • Data Analysis and Visualization
  • BBA in Supply Chain and E-Commerce

    Make operational decisions that support the long-term global sustainability of the organization.

    4 Courses

    • Introduction to Supply Chain Management
    • Transportation and Reverse Logistics Management
    • The impact of E-Commerce on the Supply Chain
    • Integrated Supply Chain Management and Sustainable Operations
  • BBA in AI and the Future of Automation

    Apply Robotic Process Automation (RPA) and smart workflow strategies to combine Robotics and IoT value propositions.

    4 Courses

    • Introduction to AI
    • Foundations of Robotics and IoT
    • Fundamentals of Cybersecurity
    • Machine Learning and Predictive Analytics
  • BBA in Doing Business Across Emerging Markets

    Evaluate current conditions in emerging markets and evaluate present and future opportunities and risks for international business activities.

    Choose 4 out of 5 courses

    • Business and Culture in China
    • Business and Culture in Sub-Saharan Africa
    • Business and Culture in India
    • Business and Culture in Southeast Asia

Meet the faculty experts

  • Dr. Sheila Fournier-Bonilla

    Chief Academic Officer

    Known for passion about conveying the value of higher education

    • PhD, Interdisciplinary Engineering, Texas A&M University
    • MS, Rensselaer Polytechnic Institute

    Dr. Sheila Fournier-Bonilla is Nexford’s chief academic officer. She has more than two decades of academic leadership experience serving institutions of higher education across the US, Latin America and Europe.

    Read more

    She led various National Science Foundation research projects, designed and implemented an innovative engineering curriculum for the Texas A&M University System, directed graduate programs for leading institutions in online learning such as Capella University and Walden University, and implemented innovative academic systems for universities throughout Latin America. Her ability to optimize academic systems has contributed to the digital transformation of more than a dozen universities in the Americas. This experience has exposed her to numerous educational models where she has created a unique academic operations model that promotes optimization while exceeding quality standards each and every time.

  • Dr. Robin Johnston

    Chief Learning Officer

    Known for mentoring and competency-based education expertise

    • EdD, Organizational Leadership, Argosy University
    • MS, Human Resource Development, Towson University

    Dr. Robin Johnston serves as Nexford’s vice president of academic innovation and learning design. Throughout her career, Dr. Johnston has held executive leadership positions in higher education, human resources, and healthcare. Prior to joining Nexford full time, Dr. Johnston worked as a consultant for the university.

    Read more

    Her past experience includes the director of academic innovation for McGraw Hill Higher Education and associate dean for business at Excelsior College. She has served as dean, associate dean, program chair, professor, instructional designer, adjunct instructor for various online and traditional institutions and mentor for the Online Learning Consortium. Dr Johnston lives in Venice, Florida and holds an EdD in Organizational Leadership, an MS in Human Resource Development and Management, a BA in Psychology, and is a certified job and career transition coach.

  • Cornelis Coetzee

    Associate Professor

    Known for innovative and progressive thinking

    • BTech Public Relations Management
    • MTech Marketing

    Cornelis Coetzee, born and educated in South Africa, has had a career spanning more than 25 years, working in both industry and academia. In 2012, he won the Faculty of Management Lecturer of Year Award at the Tshwane University of Technology, and is currently working on his PhD Business Management at Nelson Mandela University.

    Read more

    Cornelis has experience in both contact session, online and distance education. Cornelis also worked as a lecturer at several South African education institutions as well as in the private sector including Toyota SA, First National Bank and Eskom. He is an accomplished course content developer with a wide range of topics/subjects to his credit. He is a member of a variety of professional body’s including; Digital Media & Marketing Association, Southern African Institute of Management Scientists, European Marketing Academy, and the Marketing Association of South Africa. His research interests focus on the development of online business strategies, specifically marketing strategies.

  • Dr. Kathleen Hargiss

    Visiting Professor

    Known for dedication to academic excellence

    • PhD, University of South Florida
    • MBA, University of Miami
    • MA, Northwestern University

    Dr. Kathleen Hargiss has been involved in course facilitation and design for numerous online universities for the past twenty-years. Educationally, Dr. Hargiss earned a Ph.D. from the University of South Florida where she also completed Post-Doctoral studies in Technology, MBA from the University of Miami, M.A. from Northwestern University and Post Graduate studies in Stockholm, Sweden.

    Read more

    Dr. Hargiss also completed specializations in International Studies and Management Information Systems. To date, she has mentored 488 Doctoral Dissertations and served on 411 Committees. For the past ten years, Dr. Hargiss served as a Co-Chief Editor for the International Journal Strategic Information Technology Applications (IJSITA).