BBA in Product Management

Earn your bachelor’s degree with a specialization

Make your CV stand out from other BBA graduates with a product management degree. Put product management concepts into action and make any organization more productive.



Our standard completion time is 48 months


15-20 hours per week which fits into your work schedule so you can earn while you learn. 


Learner-centric, mission driven, 100% online, offering a next-generation learning experience. 


Product Management: your courses

When you take a Nexford Bachelor of Business Administration with a specialization in Product Management, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our curriculum is designed to equip you with the skills you need and employers are looking for.

  • Introduction to Agile Product Management

    PRD2100 Introduction to Agile Product Management

    3 course credits

    Introduction to Agile Product Management focuses on the techniques product managers use to guide a team through the agile management process. Learners examine the role the product manager plays in an organization and how to apply agile concepts to balance build time, cost, quality, and team morale.

  • Software Skills for Digital Product Managers

    PRD2150 Software Skills for Digital Product Managers

    3 course credits

    Software Skills for Digital Product Managers focuses on the software skills that a product manager needs in a digital organization context. Topics include high level programming and technical design concepts as well as terms that developers would expect managers to know when interacting with them.

  • Communication Skills for Product Managers

    PRD4250 Communication Skills for Product Managers

    3 course credits

    Communication Skills for Product Managers focuses on the soft skills a product manager needs to effectively communicate with different teams and management. The focus is on how the product manager plays the role of mediator between different organizations with different priorities.

  • Product Design Skills for Product Managers

    PRD3200 Product Design Skills for Product Managers

    3 course credits

    Product Design Skills for Product Managers focuses on how to build a product that looks great and delights customers. Learners examine concepts that user interface and user experience designers would expect a product manager to have some familiarity with. Learners consider marketing from the perspective of understanding what the user wants.

Key Skills

User InterfaceUser ExperienceDesignCommunication SkillsTeam ManagementCritical ThinkingDigital SoftwaresProgrammingData AnalysisProduct ManagementAdaptability

Be a Product Manager for the modern world

  • Apply the agile concepts and technical software skills that a product manager needs in a digital organization context
  • Master bachelor-degree focused soft skills of the future like critical and creative thinking during your product management degree
  • Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
  • Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
  • Build a network of global professionals from 85+ countries working at firms like Google, Deloitte, and EY
  • Earn a degree as well as digital badges as you go – including credentials from LinkedIn Learning

BBA in Product Management: build job ready skills

95% of our learners gained valuable skills at work

A Nexford Bachelor of Business Administration is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever.

Here are some examples of the work you'll be doing within this BBA Specialization in Product Management

  • Define the value that a product manager brings to organizations at each stage: product maturity level, company size, and company maturity

  • Integrate product management concepts across business units that enable more productive and accurate workflows

  • Apply effective communication techniques for managing cross-disciplinary teams to real business scenarios

Gain skills you will use in your career tomorrow

How to apply

We’re no ordinary university! We make things simple so you can focus on what’s important: your goals! At Nexford, you can start learning straight away and send us your documents later (in exceptional circumstances). If you’re unable to immediately provide us with your transcript or diploma, you can just upload your government-issued ID and pay your application fee.

What happens next? After your first course starts, you’ll have 60 days to send us your missing information, such as a diploma or grade transcript. Please take advantage of our English test (at no cost), and achieve the minimum score outlined in our admission requirements.

  • We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
  • To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
    1. An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
    2. A minimum passing score on an approved English qualification exam within the past two years

Apply now

How much it costs

At Nexford, you can earn a BBA with a Specialization in Product Management for as little as $80 per month. We adjust fees to your local market, meaning a low monthly fee for a quality program.

Pay as you go, month by month. There’s no upfront cost, and you can cancel any time.

Our standard BBA completion time is 48 months. Fixed monthly tuition means the faster you go, the less you pay.

Check our tuition page to see how much you’ll pay per month for your BBA.

Lack of education is the root cause of most global challenges. We need a new approach. Nexford is one of the most affordable American universities in the world. We’re not ordinary.

How you learn

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

The online learning environment contains everything you need to learn at Nexford. The courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Upon graduation, you’ll walk away with a specialization certificate on top of your BBA diploma. Plus, after you graduate, you can even top up your degree up with another specialization – that's two specializations and a BBA degree!